nitipak samsen / Designer

eww!

What are people genetically programmed for? ....
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disgust evolved to help our omnivorous species decide what to eat in a world full of parasites and microbes that spread by physical contact
Rozin & Fallon, 1987; Rozin, Haidt, & McCauley, 2000

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Are we too sensitive to disgust? ...
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spit from nitipak samsen on Vimeo.
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Are we too good at suppressing disgust? ....
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What if we can reengineer disgust back to what it should be?
These experiments tried to use Pavlovian Conditioning to make smoking disgusting again.


cigar from nitipak samsen on Vimeo.


pavlov conditioning diagram